In a world so oversaturated with advertising that people have become desensitized to most forms of marketing attempts, native ads have been growing in popularity year on year; The less intrusive nature and more trustworthy perception of native ads has made them an incredibly effective tool. Native ads not only deliver better click-through rate (CTR) but generate a higher willingness among their viewers to share the native ad with friends or family compared with other types of ads. Done right, native ads can increase brand exposure and awareness. But how do you stand out and create native ads that get people’s attention and drive results? We’ve put together 6 tips for creating killer content for your native ads.
🤩 Blend in
Native ads are perceived as more trustworthy and less intrusive when they naturally blend in with the platform on which they are displayed. Choose a platform that your target audience frequents and tailor the tone and style of the ad to the values, needs and interests of your audience while aligning with the look and feel of the platform.
😀 Shine on
We humans are predominantly visual creatures, obtaining up to 80% of information through our eyes. The visuals of an ad will therefore largely influence users’ decision whether to click on it or move on. Visually appealing images that are powerful, aesthetic, and stir emotion will go a long way toward convincing people to engage with your content.
✍ Grab them by the head(line)
A good native ad headline gets the reader’s attention and drives the desire to click on it. Craft a headline that creates interest and curiosity while answering a need the user has. The headline should be consistent with both the platform on which it appears and the content to which it leads, serving as a credible preview of what comes after the click. Transparency evokes trust and increases the chances of readers getting to your destination page and sticking around long enough to read your content.
🏆 Good story = happy ending
Time is precious. Good storytelling is key. Make sure your story is worth your readers’ time. Offer users a compelling narrative that provides your audience with valuable, authentic information, relatable content, and recommendations. Make sure your story enhances user-experience, is attention-grabbing and encourages engagement while subtly promoting your brand in a way that resonates with your audience, answers people’s needs and helps resolve their issues. When you create a worthwhile, positive experience for your readers, you also strengthen your brand exposure and awareness.
🔔 Clear Call-To-Action
You’ve written an awesome headline and killer content, have achieved customer engagement and piqued interest. Now what? Enter your Call-To-Action, the last piece of the puzzle that drives everything home. Consider what action you want your readers to take next. Your Call-To-Action should clearly articulate this action in a motivating, effective way.
😎 Getting started
Understand what needs to be done but don’t have the time or resources to do it? Skyblue Digital is here to help! Skyblue Digital is a digital marketing company specializing in paid acquisition designed to support your marketing needs and grow your business. Skyblue Digital’s NativeFusion Hub is a full-service package which includes AI-customized images, engaging content and optimal media buying to provide you with the most bang for your buck. Skyblue Digital partners with its customers to carefully carve out the strategy, platforms, and audiences to achieve the company’s goals at minimal spend and maximal satisfaction.
In a world overrun with marketing and consumers with short attention spans, native ads are an effective, thriving growth tool. Businesses that master the art of native ads enjoy the power they possess. But you don’t need to tackle native ads alone. Reach out to Skyblue Digital and get the full support and expertise you need to grow your business through native ads. Contact us today to get started: https://skybluedigital.io/
by Sharon Weizman