Author: skyblue

Mastering the Art of Native Ads in 6 Easy Steps

In an era where people are desensitized to constant advertising, native ads stand out for their less intrusive and more trustworthy nature. They achieve higher click-through rates (CTR) and are more likely to be shared with friends and family than other ads. When done right, native ads can significantly boost brand exposure and awareness. Here are six tips for creating compelling content for your native ads.

Unlocking the Potential of Native Advertising for Your Products and Services

In the ever-evolving digital landscape, understanding the nuances of native advertising can significantly enhance the visibility of your products or services. Native advertising, especially popular through its “Below Article” placement, presents an intriguing avenue for marketers. These are strategically positioned recommended articles at the end of a web article, seamlessly integrating with the site’s content to capture the reader’s interest.

2024 Digital Marketing Trends: Navigating the Future of Smart AI and Targeted Strategies

Welcome to 2024, a year where digital marketing is taking some exciting turns! It’s a world full of new ideas and big changes, and if you’re a CEO or a marketing pro, you’ll want to keep up. We’re talking about everything from smart AI making creative stuff even cooler, to new ways of reaching out to customers that are super targeted and effective. This article is your go-to guide for all the hottest trends shaking up the marketing world right now. Let’s dive in and see what’s new!

Navigating the Digital Narrative: Merging AI, Reverse Engineering, and Human Intuition

In today’s fast-paced digital landscape, content is everywhere. Capturing the elusive attention of readers requires not just creativity but strategy. This is where the transformative technique of reverse engineering steps in. Rather than initiating the content creation process with a blank slate, reverse engineering lets us dissect and understand the mechanics behind content that has previously captivated audiences.

Mastering the B2B Marketing Funnel: A Strategic Guide from Awareness to Decision

The B2B customer journey is often complex and non-linear, involving multiple decision-makers and a longer sales cycle. This process can be broadly segmented into three main stages: awareness, consideration, and decision.  In the awareness stage, potential clients become aware of a need and start exploring potential solutions.  During the consideration stage, they delve deeper, comparing […]

Why Native Ads are becoming more trendy in 2022

Damian Geisinger, CEO and founder of Skyblue Digital shares with us his thoughts about why Native Ads are becoming more relevant than ever for marketing strategies.

As marketers, we are always looking for two things: performance and exposure. For that reason, we choose to advertise on big platforms like Google, Meta, LinkedIn, and TikTok. However, for most of our clients, this is insufficient. They need to keep growing their business and constantly adjust their acquisition strategies.

Google Search Tool for B2B

Damian Geisinger, CEO and founder of Skyblue Digital shares with us his thoughts about how Google Ads helps B2B companies to get high quality leads for their businesses.

B2B companies sometimes face challenges when trying to attract new clients. Many companies generate the majority of their leads through referrals and traditional offline marketing channels, such as personal contacts, fairs, and conventions.