Why Native Ads are becoming more trendy in 2022
Damian Geisinger, CEO and founder of Skyblue Digital shares with us his thoughts about why Native Ads are becoming more relevant than ever for marketing strategies.
As marketers, we are always looking for two things: performance and exposure. For that reason, we choose to advertise on big platforms like Google, Meta, LinkedIn, and TikTok. However, for most of our clients, this is insufficient. They need to keep growing their business and constantly adjust their acquisition strategies.
Google Search Tool for B2B
Damian Geisinger, CEO and founder of Skyblue Digital shares with us his thoughts about how Google Ads helps B2B companies to get high quality leads for their businesses.
B2B companies sometimes face challenges when trying to attract new clients. Many companies generate the majority of their leads through referrals and traditional offline marketing channels, such as personal contacts, fairs, and conventions.
Homepage vs Landing Page: Understanding Their Unique Roles in Digital Marketing
The digital world is like a bustling city, and in this city, your business needs a place to call home. Think of a website as your online “headquarters” and a landing page as a “pop-up shop.” They’re both vital parts of your online presence, but they serve different purposes.
Navigating the Cookieless Landscape: How Marketers Can Adapt to New Privacy Regulations
The world of digital marketing is set to undergo a significant change with the advent of cookieless tracking technologies. Marketers have traditionally relied on cookies to track consumer behavior and serve targeted ads to audiences.